I call myself a digital designer. The definition works, but only scratches the surface of what I do. I combine the heart of an artist, the soul of a programmer, and the mind of an analyst to solve complex communication problems.

Art is sometimes thought of as 'only art', created purely for the sake of expression, but historically art and its commercial applications have been intricately intertwined. Design and fine art follow the same foundational principles, and I strive to make sure that the heart of art shows through.

Though my emphasis is in design, I understand what it means to be a programmer. A programmer is more than a machine that spits out lines of code. A programmer must creatively adapt an expansive knowledge base to solve new problems. In that fundamental sense, there is a strong similarity between programming and design.

The ability to communicate is key in any industry, but it is the primary purpose of design. Careful analysis and attention to details are the only routes to good communication, both in how project members interact, and in how a design interacts with its audience.